diff --git a/apps/herd/management/commands/link_ranchers_on_org.py b/apps/herd/management/commands/link_ranchers_on_org.py
index 0da9efa..f0ace4c 100644
--- a/apps/herd/management/commands/link_ranchers_on_org.py
+++ b/apps/herd/management/commands/link_ranchers_on_org.py
@@ -31,7 +31,7 @@ class Command(BaseCommand):
         buffer = []
 
         self.stdout.write(
-            f"Starting parallel sync for {len(total)} ranchers...."
+            f"Starting parallel sync for {total} ranchers...."
         )
 
         for rancher in qs.iterator(chunk_size=self.BATCH_SIZE):