diff --git a/apps/herd/management/commands/link_ranchers_on_org.py b/apps/herd/management/commands/link_ranchers_on_org.py
index f1ecb24..0da9efa 100644
--- a/apps/herd/management/commands/link_ranchers_on_org.py
+++ b/apps/herd/management/commands/link_ranchers_on_org.py
@@ -30,6 +30,10 @@ class Command(BaseCommand):
 
         buffer = []
 
+        self.stdout.write(
+            f"Starting parallel sync for {len(total)} ranchers...."
+        )
+
         for rancher in qs.iterator(chunk_size=self.BATCH_SIZE):
 
             processed += 1